Mom4eto - Album Design

HBB2, also known as Hood Baby Boy 2, is a music album by the Bulgarian trap artist Mom4eto. I had the privilege of crafting the album's cover for physical copies and creating short, eye-catching music video loops for platforms like YouTube and Spotify. Additionally, I designed promotional posts for social channels and even came up with merchandise inspired by the album.

Ring, ring

Amidst the towering gray buildings, in the dimly lit streets, a green light glows. Not a traffic light, but an old cell phone screen, ringing for yet another call in the evening. This is Hood Baby Boy, a network of individuals seeking him for various reasons, hidden within the urban labyrinth.

Hood Baby Boy Jewel case front
Hood Baby Boy Jewel case inside
Hood Baby Boy Jewel case back
Hood Baby Boy T-shirt white
Hood Baby Boy T-shirt black

Time to hype up

We decided to give the project some hype before the launch and surprise fans with animated stories and an AR filter.