Amidst the towering gray buildings, in the dimly lit streets, a green light glows. Not a traffic light, but an old cell phone screen, ringing for yet another call in the evening. This is Hood Baby Boy, a network of individuals seeking him for various reasons, hidden within the urban labyrinth.
Time to hype up
We decided to give the project some hype before the launch and surprise fans with animated stories and an AR filter.