Among the tall gray buildings, somewhere in the gloomy streets, a green light shines. No, it's not a traffic light. It's an old cell phone screen. A call is received, one of many for the evening. This is Hood Baby Boy, a network of many people looking for him for various reasons.
Time to hype up
We decided to give the project some hype before the launch and surprise fans with animated stories and an AR filter.
It's always a real treat to work with another artist, especially from a different sphere. But it comes with its challenges from being able to stay clear throughout the process and at the same time not to compromise the clients' vision.